In 2016, while studying grammar at university, Joana, the founder of “Viela” clothing, found herself continually drawn to thoughts about clothing and fashion – a passion she had nurtured since childhood.Inspired by these persistent thoughts, she created her first piece: a minimalistic silhouette dress with a scarf. After the initial fitting, it became evident that a single piece could not fully encapsulate the passion driving her. It was only after the creation of the first collection that the brand “Viela” was born.
From its inception, the brand has been defined by timeless minimalistic design. Our clothing is not only minimalistic in design but also in its environmental impact. We exclusively utilize exceptional, responsibly selected fabrics bearing the OEKO-TEX label, signifying high sustainability standards in production that do not harm the environment. Each garment is made to order, eliminating unnecessary fabric waste and energy consumption.
Inspired by the lines of architecture, sculptures, and art, each of our products boasts a unique design and construction. Crafted to precise individual measurements, they are ready to wear. Our attention extends beyond measurements to encompass the vision and personality of each customer, allowing us to create distinctive and detailed pieces of clothing. Our products are produced in limited quantities, unveiling meticulously crafted designs that embody the brand’s conceptual philosophy.
© Arvydas Čiukšys
Discover “VIELA” interviews
Seen on “Elle Magazine”, 2020 March Issue, Netherlands
“Vogue Italia” “Photo of the day”, ‘FW21’ collection campgain © Inga Jankūnaitė
“Vogue Italia” “Photo of the day”, ‘FW22’ collection campgain © Elena Krukonytė