“VIELA” is a fashion brand based in Vilnius, Lithuania, founded in 2016 by creative director Joana Rozkovaite. Driven by a passion for timeless minimalistic design, Joana’s journey began with a single piece—a minimalistic silhouette dress paired with a scarf—and has since evolved into a full collection that epitomizes style, sophistication, and sustainability.
From the outset, “VIELA” has been committed to sustainability, using only high-quality, responsibly sourced fabrics that meet strict OEKO-TEX standards. This commitment ensures that each piece is not only beautiful but also has a minimal environmental impact.
Every garment is made to order, helping to reduce fabric waste and energy consumption. Drawing inspiration from architectural lines, sculptures, and art, Joana’s designs reflect a unique and elevated aesthetic. Each piece is crafted to your individual measurements, ensuring a personalized fit that highlights your personality and vision.
Featured in prestigious publications such as Vogue and Elle Netherlands, “VIELA” has garnered recognition for its innovative approach to fashion—combining style, sustainability, and attention to detail. Joana’s limited-edition collections are crafted with meticulous care, offering distinctive, high-quality designs that stand out.
At “VIELA”, the philosophy goes beyond creating clothing; it’s about creating lasting pieces you’ll love to wear while supporting a more sustainable future.
https://kaunaspilnas.lt/en/viela-fashion-without-an-expiration-date/
https://vielaclothing.com/press/